Traditionally, consumers have been encouraged to associate the age of a whisky with quality. But Master Distillers feel restricted by this rule of thumb: Being able to blend whiskies when they are at the peak of their flavour perfection, regardless of age, makes for an even better final product.

With their Heritage Blend, Logan want to move away from the age descriptor while reminding consumers of the tradition, quality and Scottish heritage of the brand.

Agency: TMW
Client: Diageo